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Study Shows Consumers Trust Websites More Than Google My Business

New study shows that local business websites are more important when it comes to customer confidence than Google My Business listings. BrightLocal has compiled a comparative study examining how customers can discover data using GMB listings, local business websites and…

Anatomy of a Webpage: How to Maximize SEO Impact

SEO relies on the comprehension of your content by search engines so that they can determine where it should be. They still have a lengthy way to go, even though they are constantly improving. Helping them know precisely what our…

50% of Small Businesses Do Not Have a Marketing Plan

A fresh research on small business owners in the United States discovers that many operate without a marketing plan. According to a study of 350 owners of SMEs, 50% do not have a marketing plan for 2019. Outbound Engine’s research…

How to Use Personas to Boost Your PPC Performance

Personal marketing is one of the tenets in digital marketing these days. The days of a blanket campaign encouraging consumers to purchase your goods have gone by forcing products back to a key acknowledgement: you’re selling to people. Creating a…

YouTube to Stop Showing Full Subscriber Counts

YouTube will no longer show complete channel subscriber counts with 1,000 + subscribers openly. YouTube will start displaying abbreviated subscriber counts wherever the numbers of a channel are displayed starting in August 2019. This shift will also impact third parties…