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The supergraphic Martech 5000 shows the great challenge that marketers face. As more products, instruments, and platforms emerge, so must the quantity of information marketers collect, track, and evaluate.
To compound this challenge further, Scott Brinker, the person behind the most renowned infographic of marketing, lately said, “Forget Martech 5,000 in some respects. Welcome to Martech 50,000. “Supermetrics-MarTech 5000 This implies that it is those firms and marketing teams that will achieve a competitive advantage over their competition that can better leverage the accessible information.