This feeling is particularly true for SMBs, which typically do not have the economic support of significant companies that can provide unlimited flow of attractive video or podcast content.
A business blog has an general objective resulting in enhanced income: creating power around what I call “TAR”–a concept I’ve blogged about before, TAR standing for Trust, Authority, and Reputation.
Upon establishing these three aspects, the ROI of the blogging effort over time will far outweigh that of any paid marketing campaign.
Unfortunately, the real power of blogging is not experienced by businesses and digital advertising organizations.
Either they are non-believers who don’t understand that a blog is the