Personal marketing is one of the tenets in digital marketing these days.
The days of a blanket campaign encouraging consumers to purchase your goods have gone by forcing products back to a key acknowledgement: you’re selling to people.
Creating a strategy for it can feel like a daunting task, particularly for resource-strapped products that are already overshadowed by the sheer amount of platforms and innovative releases they have to make.
It’s another manner in which the job gets split into a bunch of effort where the payoffs to advertisers can feel foolish.
Why are Personas in PPC so understated?