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How to Use Personas to Boost Your PPC Performance

Personal marketing is one of the tenets in digital marketing these days.

The days of a blanket campaign encouraging consumers to purchase your goods have gone by forcing products back to a key acknowledgement: you’re selling to people.

Creating a strategy for it can feel like a daunting task, particularly for resource-strapped products that are already overshadowed by the sheer amount of platforms and innovative releases they have to make.

It’s another manner in which the job gets split into a bunch of effort where the payoffs to advertisers can feel foolish.

Why are Personas in PPC so understated?

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